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Acting as a Business, Fifth Edition: Strategies for Success (Paperback)
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The essential handbook for actors—a modern classic—in a newly updated edition.
Since its original publication, Acting as a Business has earned a reputation as an indispensable tool for working and aspiring actors. Avoiding the usual advice about persistence and luck, Brian O’Neil provides clear-cut guidelines that will give actors a solid knowledge of the business behind their art. It’s packed with practical information—on everything from what to say in a cover letter to where to stand when performing in an agent’s office—including:
-- Tactics for getting an agent, including preparing for the interview
-- How to research who will be casting what—and whether there is a role for you—well in advance
-- Examples of correspondence to agents and casting directors for both beginning and advanced professionals
-- A detailed analysis of the current trend of paying to meet industry personnel
-- How to communicate effectively with an agent or personal manager
-- Creative ways to use the internet and social media
O’Neil has updated Acting as a Business to keep up with the latest show-business trends, making this fifth edition a reference no actor should be without
About the Author
Brian O'Neil is a former talent agent and personal manager who has represented actors for theater, film, television, commercials, and radio. As a talent representative, he was responsible for the career guidance and professional placement for hundreds of actors. Brian is the founder of Acting as a Business, a one-on-one career-consultation and career-coaching service for actors. He is a frequent guest-lecturer at some of the nation's finest acting-training programs including the Yale School of Drama and the Juilliard School.
"O'Neil shares his business savvy in this slim, practical-minded actor's guide that covers everything from approaching agents to assembling resumes." --Entertainment Weekly