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Creativity Rules: Get Ideas Out of Your Head and into the World (Paperback)
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action.
For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality.
Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful.
Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
About the Author
Tina Seelig earned her Ph.D. in neuroscience from Stanford University Medical School and is Professor of the Practice in the Department of Management Science and Engineering at Stanford's School of Engineering and executive director of the Stanford Technology Ventures Program. She is the international bestselling author of What I Wish I Knew When I Was 20 and inGenius: A Crash Course on Creativity. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. Follow her on Twitter at @tseelig.
“The Silicon Valley entrepreneurship story has taken an outsized place in our understanding of innovation. Tina Seelig explains how the skills of creativity, invention, and entrepreneurship can be pursued in every walk of life, and even better, how they can be taught.”
— Tim O'Reilly, founder and CEO of O'Reilly Media Inc.
“Insight Out elegantly illustrates how to move from imagination to innovation, and inspiration to implementation.”
— Adam Grant, Wharton professor and New York Times bestselling author of Give and Take
“Tina Seelig presents a provocative pathway for bringing your ideas to fruition. Illustrated with inspiring examples, this book leaves plenty of room for defining your own choices as you move through the entrepreneurial process.”
— Geoff Moore, author of Crossing the Chasm
“This book will make you smarter, more creative, more original and more innovative. It’s valuable both for individuals who want to turbo-charge their own performance, as well as companies and the leaders within these companies: anyone who is looking for more innovation MUST read this book!”
— Olivia Fox Cabane, author of The Charisma Myth
“Tina Seelig draws from the halls of Stanford to the walls of start-ups to distill the secrets of successful entrepreneurs. Whether you are an aspiring entrepreneur or an established professional, Insight Out will be your essential guide for converting your ideas into impact.
— Liz Wiseman, bestselling author of Multipliers and Rookie Smarts
“A practical handbook for turning ideas into action, Insight Out is a fast-paced ride from imagination and creativity to innovation and entrepreneurship. Use this book to bring your ideas to life.”
— Tom Kelley, co-author of Creative Confidence
“Many of the current generation of leaders in Silicon Valley were once students that she personally mentored. With Insight Out, Tina uses her characteristic analytic insight to unpack creativity and innovation, helping dispel the myth that these are magical powers available only to a lucky few.”
— Justin Rosenstein, Co-Founder Asana
“If you care about driving innovation in your company or your community, you’ll benefit from this book.”
— Chip Health, author of the bestselling Made to Stick: Why Some Ideas Survive and Others Die